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ClassPass

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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">ClassPass</caption><tbody><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="Physical_fitness" title="Physical fitness">Fitness</a>, <a href="Wellness_(disambiguation)" class="mw-redirect mw-disambig" title="Wellness (disambiguation)">Wellness</a>, <a href="Lifestyle" title="Lifestyle">Lifestyle</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">June 1, 2013 (2013-06-01)</td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent">Payal Kadakia Sanjiv Sanghavi</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="New_York_City" title="New York City">New York City</a>, <a href="New_York_(state)" title="New York (state)">New York</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="Fritz_Lanman" title="Fritz Lanman">Fritz Lanman</a>, <a href="CEO" class="mw-redirect" title="CEO">CEO</a> Payal Kadakia, <a href="Chairwoman" class="mw-redirect" title="Chairwoman">Chairwoman</a></td></tr><tr><th scope="row" class="infobox-label"><a href="Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data">Playlist</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://classpass.com/">classpass.com</a></td></tr><tr><td colspan="2" class="infobox-below">Footnotes / references <a href="#cite_note-1">[1]</a></td></tr></tbody></table>

ClassPass is an American company operating a subscription platform for <a href="Physical_fitness" title="Physical fitness">fitness</a>, wellness, lifestyle experiences, and more. Founded in 2013, it was acquired by <a href="Mindbody_Inc." title="Mindbody Inc.">Mindbody Inc</a> in 2021. In June 2025, <a rel="nofollow" class="external text" href="https://www.playlist.com/">Playlist</a> was created as a parent brand, uniting ClassPass with Mindbody & Booker under a single identity.<a href="#cite_note-2">[2]</a>

<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

The company was founded by Payal Kadakia and Sanjiv Sanghavi as Classivity in 2010.<a href="#cite_note-:0-3">[3]</a><a href="#cite_note-4">[4]</a><a href="#cite_note-:2-5">[5]</a><a href="#cite_note-6">[6]</a> In 2012, the company launched Passport, allowing users to try one fitness class at a new studio.<a href="#cite_note-:1-7">[7]</a> The company expanded its product to a subscription.<a href="#cite_note-:1-7">[7]</a><a href="#cite_note-session-8">[8]</a><a href="#cite_note-9">[9]</a> The company brought on Mary Biggins to help build the new company, and ClassPass was developed in June 2013.<a href="#cite_note-:1-7">[7]</a><a href="#cite_note-10">[10]</a><a href="#cite_note-11">[11]</a><a href="#cite_note-session-8">[8]</a> In January 2014, Classtivity was rebranded as ClassPass.<a href="#cite_note-:2-5">[5]</a>

Sanghavi left in January 2014.<a href="#cite_note-:0-3">[3]</a><a href="#cite_note-12">[12]</a><a href="#cite_note-13">[13]</a> The same year, ClassPass acquired FitMob.<a href="#cite_note-14">[14]</a> An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest.<a href="#cite_note-Shontell-15">[15]</a>

In March 2017, Payal Kadakia swapped roles with Fritz Lanman, with Lanman becoming CEO and Kadakia becoming Executive Chairman.<a href="#cite_note-16">[16]</a><a href="#cite_note-17">[17]</a> In August 2017, the company announced an expansion to <a href="New_Orleans" title="New Orleans">New Orleans</a>, <a href="Pittsburgh" title="Pittsburgh">Pittsburgh</a>, <a href="San_Antonio" title="San Antonio">San Antonio</a>, <a href="Cincinnati" title="Cincinnati">Cincinnati</a>, <a href="Calgary" title="Calgary">Calgary</a>, <a href="Honolulu" title="Honolulu">Honolulu</a>, <a href="Indianapolis" title="Indianapolis">Indianapolis</a>, <a href="Milwaukee" title="Milwaukee">Milwaukee</a>, <a href="Riverside%2C_California" title="Riverside, California">Riverside, California</a>, and <a href="Salt_Lake_City" title="Salt Lake City">Salt Lake City</a>.<a href="#cite_note-18">[18]</a><a href="#cite_note-19">[19]</a> In March 2018, ClassPass began offering <a href="Live-streamed" class="mw-redirect" title="Live-streamed">live-streamed</a> fitness classes.<a href="#cite_note-20">[20]</a><a href="#cite_note-21">[21]</a><a href="#cite_note-22">[22]</a>

In January 2019, ClassPass acquired Guavapass.<a href="#cite_note-23">[23]</a> Later that year, in October, Classpass acquired Swedish competitor Fitness Collection.<a href="#cite_note-24">[24]</a> Chilean-based MuvPass and ClickyPass, based in Argentina, were acquired in early 2020.<a href="#cite_note-25">[25]</a>

ClassPass was acquired by <a href="Mindbody_Inc." title="Mindbody Inc.">Mindbody Inc</a> in 2021.<a href="#cite_note-26">[26]</a>

In 2024, the company added food and beverage partners, allowing users to spend credits at participating cafes.<a href="#cite_note-27">[27]</a>

<div class="mw-heading mw-heading2"><h2 id="Financing">Financing</h2></div>

ClassPass received seed funding of $2 million in March 2014, then attracted $12 million in <a href="Series_A_round" title="Series A round">Series A round</a> funding from entrepreneur <a href="Fritz_Lanman" title="Fritz Lanman">Fritz Lanman</a> in September 2014. In 2015, it received $40 million of Series B funding from General Catalyst and <a href="Thrive_Capital" title="Thrive Capital">Thrive Capital</a>.<a href="#cite_note-session-8">[8]</a> The company was valued as over $200 million.<a href="#cite_note-28">[28]</a> Classpass received an additional $30 million of funding in November 2015 led by <a href="Google_Ventures" class="mw-redirect" title="Google Ventures">Google Ventures</a>.<a href="#cite_note-29">[29]</a> ClassPass announced a $70 million Series C led by <a href="Temasek_Holdings" class="mw-redirect" title="Temasek Holdings">Temasek Holdings</a> in May 2017 that valued the company at $470 million.<a href="#cite_note-seriesc-30">[30]</a><a href="#cite_note-down-31">[31]</a> In July 2018, it raised US$85M in financing led by Temasek to expand into Asia.<a href="#cite_note-32">[32]</a> In January 2020, it raised $285 million in funding at a $1 billion valuation.<a href="#cite_note-cnn2020-33">[33]</a> In October 2021, the company was acquired by <a href="Mindbody_Inc." title="Mindbody Inc.">Mindbody Inc.</a><a href="#cite_note-34">[34]</a>

<div class="mw-heading mw-heading2"><h2 id="Criticism">Criticism</h2></div>

ClassPass has been criticized for undercutting the business model of the health clubs that it relies on, with a 2015 article in <a href="The_New_York_Times" title="The New York Times">The New York Times</a> describing it as a "middleman" between consumers and health clubs, and arguing that a "power imbalance" exists between the health clubs' owners and ClassPass which mirrors the relationship with other digital intermediary services such as <a href="Amazon.com" class="mw-redirect" title="Amazon.com">Amazon.com</a> and <a href="Uber" title="Uber">Uber</a>.<a href="#cite_note-35">[35]</a> The service has accounted for lower margins at some gyms where owners limit the number of members "to prevent being cannibalized".<a href="#cite_note-36">[36]</a>

In May 2025, ClassPass disclosed data in an article with <a rel="nofollow" class="external text" href="https://athletechnews.com/is-classpass-good-for-fitness-studios/">Athletech News</a> to prove their incremental value to partners in the industry.

<ul><li><a href="Tech_companies_in_the_New_York_metropolitan_area" class="mw-redirect" title="Tech companies in the New York metropolitan area">Tech companies in the New York metropolitan area</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</ol></div></div>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><a rel="nofollow" class="external text" href="https://classpass.com/">Official website</a></li></ul></div><div><div class="zim-footer">

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